Reaching the Plus-Size Community: PR Ideas

I have been working in marketing and PR and advertising in the medical and pharmaceutical environment since 1990 or so and I have learned a LOT of things that can directly translate to other industries.
I am not very fond of pharma but that is no secret and my great love is fashion which is no secret either. It's kind of nice to be out of the closet like that.
Considering that over 90% of women in the US are over a size 6 and the majority of cool clothing and beauty products PR and advertising is only being directed to the remaining 10%, it seems that the majority of clothing designers, manufacturers, retailers and the cosmetics industry are loosing a tremendous amount of potential revenue.
Why does this happen?
1) They side with the weight loss and medical industry perception that intrinsically being not thin is a negative thing. That is not what people who are larger want to hear or believe any longer. By the way, size 6 is REALLY thin.
2) Anything and everything coming from the weight loss and medical industry with respect to weight loss and stigma is received in a negative light by most non-thin individuals. The mesage is : We know it's bullshit, we are tired of hearing it and we all have collectively moved on. Stop bombarding us with fabricated evidence that says that unless we loose weight we are going to die. We are alive aren't we? A lot of us do NOT have diabetes, heart disease or really are any different than thin people. So there. You sound like Chicken Little and Bush with the weapons of mass destruction. No, being "overweight" or "obese" does not lead to stupidity, dementia or an increased incidence of syphilis, crack addiction or having babies with fish tails. We have blocked them from our IM and deleted them from our cellphone. You should do the same since like Bush, because of their negative approval rating among your target market, they are indeed toxic and are negatively affecting you image, perception and potential revenue .
3) Now that we are on the same page and we all know that we all are staying the size we are and we are going to love ourselves and be healthy at whatever weight, how do you market to us?
4) Positive reinforcement works. Negative reinforcement does not. As someone who has worked in neurochemistry and has studied behaviour from a variety of perspectives including biochemical, negative reinforcement only leads to resentment and future lash backs, This is true for rats, dogs, elephants, chimpanzees, killer whales and most certainly HUMANS.
5) Market to us in a positive way and as if we are a NORMAL and perfectly acceptable part of the human population.Which we are. Put both thin and fat people in your advertising as if it was the norm.
6) Fat CAN equal glamour and beauty. Shoot, in these times of economic depression just being able to afford food should be equaled with sophistication and affluence.
7) Make you message INCLUSIVE. The last thing larger people want is to feel yet again singled out.
8) This is a THIRSTY market because it has been ignored and ostracized for so long. What we want is the same things that we only have been able to look at in manner of Dickensian street urchins looking at people eating in a swanky restaurant from the outside-in.
9) This market wants glamour, luxury, and sophistication, They want youth and beauty , joy and coolness. They don't want the same apologetic, token offerings they have been given since 1950 something.
10) This market wants VISIBILITY.They no longer want to be hidden in the attic. They want representation in the media and they would respond economically in kind to companies with that approach. Cases of this are : Torrid/Hot Topic, Cover Girl cosmetics, and Dove.
11) Designers catering to the plus size market have only had marginal success in the fashion industry. Why? Because:
a) The clothes they make for the plus size lines are so much less stylish and on -trend than the straight sized lines. You cannot sell more when you are selling more of the same. Even new plus size designer lines look exactly like the same plus size offerings there have always been, Larger women don't want "fat clothes". They want the clothes they see on celebrities, their thin friends and the runways.
b) The retailers put large size department in completely seggregated sections of the stores. Who wants to go shopping when you are already being treated like a second-class citizen? That is when they have a large size department at all.
c) Retailers have relegated large size departments to their online sites. That was a HUGE mistake. For women, SHOPPING IS A LEISURE AND PLEASURABLE activity. By relegating it to online sales, potential revenue is significantly limited because you are denying individuals in this market 90% of the "shopping experience". This is money that could be made from these women also spending money in mall and stand alone food and beverages, cosmetics and fragrance, salon services, footwear, accesories and jewelry outlets. It is all part of the "experience".

In order to address the needs of fashion designers, cosmetic companies, clothing manufacturers and retailers that want to market EFFECTIVELY and reach the plus size market, I am thinking of creating a boutique mini-agency that specializes in branding, brand identity, image, marketing and PR targeting the plus size population with this philosophy and new way of thinking in mind.

I would love some feedback.